BBC News ran a report about an Oxford University study that monitored the sleep of teenagers. Guess what app and tracker they used?
UP by Jawbone combines wearable fitness trackers with a comprehensive app that allows users to understand the data in front of them. The in-app team was one of my all-time favorites to work on because we focused on behavior change—a set of psychological techniques to help people make long-lasting changes in their behavior. It’s like a life hack (backed by science). Smart Coach is the voice of the UP App, and it’s with this voice that we motivated users to get healthier.
I still love seeing people’s reactions to Smart Coach. Read them below.
Below is a Smart Coach insight. This was part of our Memorable Moments push—where we celebrate the user by noticing small changes in habits (like long-distance travel) and motivate them accordingly: