After monitoring Jawbone.com purchase funnels, we noticed that this product page in particular wasn’t directing much traffic through the website. It was a page that hadn’t been changed for about 3 years and it was performing poorly.
In the following redesign, I wrote all the content, pushing clear value propositions into the headers and worked closely with our designer to build out several wireframes. After A/B testing it in Optimizely, we got these results:
- +1030% increase in visit to the app store pages
- +19.6% increase of clicking on product purchase intent link
- +24.9% revenue when this page was included in a session
Note: the first image is the before the second image is the after.